Five Basic Elements Of Signage Marketing

There are various basic elements of good signage. These are consistent in size, font, contrast, and imagery. These elements should be in proportion and are logically interconnected. This article explores each element in detail suggested by signage companies in Riyadh. If you’re a beginner, consider using a sample design to get an idea of what makes great signage. Once you have the basics down, you’ll be on your way to effective signage marketing.

Consistency in fonts and size:

When designing signage, consistency is a key ingredient. Consistent fonts and sizes can help to make your brand stand out, but not at the expense of the design. Using a large font with small letters may be too distracting. Choose fonts with similar sizes and shapes, or contrast them slightly. Fonts should be easily read at various distances. Use fonts that are both easy to read and complement each other. If possible, stick with only two to three fonts.

Control:

Control elements in signage design play a crucial role in advertising success. The design and layout of a sign must be considered along with exposure conditions, audience knowledge, and the message content itself. A successful sign should be effective in a variety of environments and at various times of the day. Read on to learn about the control elements for signage marketing. And remember, your message must be memorable for your target audience.

Contrast:

When constructing signs for your business, consider how to use color to create contrast. Contrasting colors make signs more readable. The more contrasting colors a sign contains, the more likely it is to attract attention and be read. Opposing colors also make signage easier to read. Contrasting colors create a higher sense of hierarchy that will guide viewers toward the desired message.

Imagery:

Consumers respond to signs in a variety of ways, both conscious and unconscious. Signage design can persuade consumers through the recognition, feelings, and shared meanings people associate with it. Hence, it’s important to understand how consumers process images before developing a signage design.

Location:

It is not always possible for a small business to compete against large corporations in their area. For example, they cannot out-market them in terms of location. But they can use signage to establish their brand identity and location. A small business can benefit from signage marketing because it helps visitors identify them. Signs also help educate visitors about a brand or event.