As an owner of an overseas manpower recruitment agency, one of the biggest challenges you face is how to effectively communicate with your clients. In this fast-paced and digital world, clients are demanding more than ever before. Hence, clear communication is crucial to developing a successful relationship. To deliver the desired outcomes, you must understand your clients’ needs and wants and deliver a solution that meets their expectations. To achieve this, you must earn their trust and respect. Marketing is one way to enhance your value proposition and make your relations with clients stronger.
Using LinkedIn for recruiters:
Using LinkedIn for recruiters as an owner-of-an-international recruitment agency can be a huge help. It is an extremely effective tool for passive candidates, as users of LinkedIn may be interested in your job proposition. The advanced search capabilities of LinkedIn make it easy to find candidates who fit your criteria, as well as your competitors. You can search by seniority level, job title, interests, and other information on the LinkedIn profile.
Using Twitter for recruiters:
When it comes to using social media as a recruiter, you’re not alone. The majority of recruitment agencies now use Twitter to post job vacancies, whether directly on their accounts or through third-party companies. When you’re using the social networking site, be sure to use your profile wisely, as recruiters often look at your tweets to get a sense of your personality and your interests.
Using Facebook for recruiters:
Adding jobs to your business page is a great way to expand your reach and create a dedicated recruitment channel. This social media site lets you set criteria based on location, industry, and other relevant information to narrow down your audience to the best candidates. Because there are 2 million Facebook users, you can target your ad to a particular audience, which helps you find the right talent pool for your openings. Facebook ads typically have a click-through rate of 0.9%, which is significantly higher than most recruitment marketing techniques.
Facebook has made job posting easier. Facebook now has a ‘Jobs’ tab on its profile page, which allows you to post jobs to a broad demographic of candidates. In addition to displaying the title of the position, it also gives users information about how long the position is open and in what country. Using Facebook for recruiters as an owner of an international recruitment agency requires a little bit of SEO expertise.